At the IAA, Volkswagen unveils the groundbreaking ID. Life as the next leap forward on the "Way to Zero." In what ways can you establish a presence for this vision that surpasses the boundaries of the trade fair? By embracing the "Push Forward" concept, Mutabor transformed the IAA presence into a digital realm, leveraging the power of brand ambassadors and influencers. With dedicated spaces such as a studio and newsroom, the exhibit offered boundless possibilities to generate engaging and immersive content.
At the IAA, Volkswagen unveils the groundbreaking ID. Life as the next leap forward on the "Way to Zero." In what ways can you establish a presence for this vision that surpasses the boundaries of the trade fair? By embracing the "Push Forward" concept, Mutabor transformed the IAA presence into a digital realm, leveraging the power of brand ambassadors and influencers. With dedicated spaces such as a studio and newsroom, the exhibit offered boundless possibilities to generate engaging and immersive content.
Around the clock, captured brand experiences were captured on film, ensuring that the community and target group could be a part of the action. For influencers, the exhibit became a stage, for creators it became a studio. Despite its modest size, the compact stand had an expansive reach. Throughout the event, we generated an impressive collection of over 40 creative assets. Mutabor meticulously showcased the "Way to Zero" in various product areas, captivating visitors with interactive exhibits that brought the vision to life.
Around the clock, captured brand experiences were captured on film, ensuring that the community and target group could be a part of the action. For influencers, the exhibit became a stage, for creators it became a studio. Despite its modest size, the compact stand had an expansive reach. Throughout the event, we generated an impressive collection of over 40 creative assets. Mutabor meticulously showcased the "Way to Zero" in various product areas, captivating visitors with interactive exhibits that brought the vision to life.
