At Circuit Paul Ricard in Le Castellet, France, Genesis kicked off the Magma era with a two-day performance-driven experience built around reveal, momentum, and motion. Day 01 set the tone with a high-impact World Premiere show unveiling the Magma GV60, backed by a full-scale showcase of the brand’s complete vehicle lineup.
At Circuit Paul Ricard in Le Castellet, France, Genesis kicked off the Magma era with a two-day performance-driven experience built around reveal, momentum, and motion. Day 01 set the tone with a high-impact World Premiere show unveiling the Magma GV60, backed by a full-scale showcase of the brand’s complete vehicle lineup.
Set within the pit boxes of Circuit Paul Ricard, a series of immersive exhibition rooms transformed the raw edge of the racetrack into a stage for Genesis' Luxury High Performance vision. Each space ignited its own chapter of the Magma story – bold, immersive, and relentlessly intense.
Set within the pit boxes of Circuit Paul Ricard, a series of immersive exhibition rooms transformed the raw edge of the racetrack into a stage for Genesis' Luxury High Performance vision. Each space ignited its own chapter of the Magma story – bold, immersive, and relentlessly intense.
The circuit came alive as press and top-tier influencers were taken on hot laps by professional drivers – pushing the GV60 Magma to its limits on one of Europe's most iconic tracks. Every lap turned Circuit Paul Ricard into a high-speed, once-in-a-lifetime experience built around speed, precision, and control.
The circuit came alive as press and top-tier influencers were taken on hot laps by professional drivers – pushing the GV60 Magma to its limits on one of Europe's most iconic tracks. Every lap turned Circuit Paul Ricard into a high-speed, once-in-a-lifetime experience built around speed, precision, and control.
