The Audi Dealer Meeting is an annual event gathering together Audi dealers from all over the world to showcase the latest in vehicle development. At the 2016 dealer meeting, Audi presented an immersive brand experience with product presentation staged in Ibiza. The core point of the entire show was the promise that new technological developments would provide greater scope. The digital exchange between the product and the driver or the product and its surroundings was brought to life in the form of a chat dialogue. These entertaining dialogues ran as a continuous thread through the entire show, familiarizing the public with the concept of the digital future of Audi products.
The Audi Dealer Meeting is an annual event gathering together Audi dealers from all over the world to showcase the latest in vehicle development. At the 2016 dealer meeting, Audi presented an immersive brand experience with product presentation staged in Ibiza. The core point of the entire show was the promise that new technological developments would provide greater scope. The digital exchange between the product and the driver or the product and its surroundings was brought to life in the form of a chat dialogue. These entertaining dialogues ran as a continuous thread through the entire show, familiarizing the public with the concept of the digital future of Audi products.
In a multidimensional black auditorium, the brand’s major themes were developed in the futuristic setting of an event space. Each product line was presented in its own three-dimensional stage set, a dynamic vehicle show illustrated the transformation of the cars into digital platforms. The content was presented on an 8k hi-res mesh LED with a runtime of 45 minutes. Total production time was 6 months.
In a multidimensional black auditorium, the brand’s major themes were developed in the futuristic setting of an event space. Each product line was presented in its own three-dimensional stage set, a dynamic vehicle show illustrated the transformation of the cars into digital platforms. The content was presented on an 8k hi-res mesh LED with a runtime of 45 minutes. Total production time was 6 months.
